Event Branding and Graphic Design

Stationery, signage, printed program, and marketing visuals

YEAR : 2008

DISCIPLINE : Logo DesignEditorial/ Publication DesignPrint DesignBranding

worldmusiccentral.org

POPS GOES HELLENIC

We developed a comprehensive event branding strategy for "Pops Goes Hellenic" – a prestigious cultural showcase featuring a concert at the Boston Symphony Hall complemented by an exclusive dinner and charity auction. Our design approach captured the unique fusion of Hellenic heritage and symphonic tradition.

The brand identity extended across multiple touchpoints including custom poster design, cohesive stationery system, detailed event programme, integrated print and digital advertising, strategic social media campaign assets, auction catalog, venue signage, custom ticket design, themed menu, and branded merchandise including pins and apparel. Each element maintained brand consistency while addressing specific functional requirements.

Featured performers at the Boston Symphony Hall included renowned Greek singer Haris Alexiou, conductor Keith Lockhart, the Boston Pops Orchestra, and composer Panos Liaropoulos.