Olive oil label design, bottle and package
Luxury branding and product packaging for Olive Oil
YEAR : 2020
DISCIPLINE : Olive Oil LabelsLabel DesignPackage DesignBranding
MYTHODEA OLIVE OIL
A refined brand identity and luxury packaging system for Mythodea, a premium Greek extra virgin olive oil produced by a company with over 100 years of olive cultivation expertise.
The distinctive brandmark establishes immediate recognition through a monogram that integrates the initial letter of the product name with visual references to the producer's heritage. This symbol functions effectively across various applications while maintaining its distinctive character at different scales.
The bottle label employs sophisticated production techniques, including embossed printing and metallic gold ink with iridescent properties that catch light differently as the bottle is handled. The label design incorporates stylized white elements at its base that reference the distinctive texture and pattern of olive tree trunks, creating a subtle connection to the product's origin while enhancing the premium positioning of the brand.
PREMIUM OLIVE OIL PACKAGING