Custom Label Design for Varietal Wine Bottles
Modern identity and elegant packaging for wine brand
YEAR : 2024
DISCIPLINE : Label DesignWine LabelsPackage DesignBranding
DEXAMENI, VARIETAL WINE
Our premium wine label design for Dexameni's "Tank No. 4" varietal wine showcases the exceptional character of this unique product from the Empona Mountain region of Rhodes. The concept carefully balances contemporary minimalist aesthetics with thoughtful references to the wine's distinctive terroir and traditional production methods.
The design employs a refined color palette of silver, black, and white to convey sophistication and premium market positioning. The application of silver metallic ink creates subtle light-reflective properties that enhance the bottle's presence on retail shelves, while the carefully structured typography hierarchy ensures clear communication of essential product information.
At the heart of the design is a minimalist representation of the Empona Mountain silhouette, establishing an immediate visual connection to the wine's geographic origin. This subtle reference to place strengthens the brand's storytelling capabilities while maintaining the clean, contemporary aesthetic that defines the overall packaging approach.
The label incorporates tactile embossed details that add dimensional complexity and encourage physical interaction with the package. This multi-sensory design approach extends the consumer experience beyond purely visual appreciation, reinforcing the premium craftsmanship evident in both the packaging design and the exceptional wine it represents.
VARIETAL WINE PACKAGING