Elegant White Wine Bottle Labeling

ATHIRI EMERY

A distinctive wine packaging solution for Emery Winery's Athiri varietal, developed to enhance shelf presence while communicating the premium positioning of this white wine. The design balances contemporary minimalism with traditional winemaking cues to appeal to discerning consumers.

The innovative label configuration wraps around the lower portion of the bottle rather than using the conventional shoulder placement, creating an immediately distinctive profile. This unconventional positioning complements the carefully selected premium bottle form, resulting in a cohesive package that stands apart in retail environments.

Tactile embossing techniques add dimensional complexity to the label surface, creating subtle light and shadow interactions that invite closer examination and physical engagement. This sensory element is complemented by restrained typography that prioritizes legibility while maintaining an elegant, refined aesthetic.

The visual language incorporates engraved illustrations that reference winemaking heritage, rendered against a clean white background that enhances contrast and visibility. This considered approach creates a timeless quality that avoids trend-driven design elements, ensuring the packaging remains relevant throughout the product's market lifecycle.