Brand identity design is a critical process for shaping a business's image and defining how it visually communicates its existence. It primarily focuses on building overall awareness and maintaining consistency in the image a business intends to convey, rather than being tied to specific products or services. It primarily includes the business symbol or logo, along with the colors and fonts that define it, and their various applications.
Some key applications of corporate/business identity include:
- Stationery design (letterhead, envelope, business cards, etc.).
- Website and mobile application design.
- Signage design.
- Product and service materials (catalogs, packaging, labels, etc.).
- Employee attire (T-shirts, uniforms, accessories, etc.).
- Advertising and promotional materials (print design, publications, presentations, etc.).
- Decorative elements (interior and exterior design, furniture, etc.).
-Corporate publication design.
The research and design of corporate/business identity aim to create a consistent and unique 'self-presentation' through a symbolic visual code that conveys the project's character. This identity should be applied consistently across all visual communication disciplines. It must be instantly recognizable, timeless, and flexible in various applications.
The creation process of brand identity is closely related to branding but differs in its starting point, design approach, and implementation rules.
© Thanassis Gounaris | ΝΟ IDEA graphic design