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Visual Identity Design for Higher Education

Brand Manual, logo and stationery for UNIVERSITY OF MASSACHUSETTS BOSTON Applied Linguistics

YEAR : 2007

DISCIPLINE : BrandingCorporate IdentityPrint DesignEditorial/ Publication Design

www.umb.edu

UMASS BOSTON

Our team developed a comprehensive brand design system for the Applied Linguistics Department at UMASS Boston, creating a cohesive visual framework that supports their academic mission while allowing for departmental differentiation.

The brand guidelines include a modular system of symbolic elements, strategic color palettes, and typographic hierarchies integrated into master layout templates that ensure consistency across communications.

The design architecture establishes a unified departmental presence while visually distinguishing key academic focus areas: Science Instruction, Mathematics Instruction, Language with Technology, Teacher Parent Literacy, and Spotlight Project—enabling clear navigation and program recognition for students and faculty.

UMASS BOSTON BRAND DESIGN

UMASS Boston Applied Linguistics visual identity brochure showcasing professional editorial design. NO IDEA. Branding Graphic Design Agency.
University brand manual featuring comprehensive visual identity system for UMASS Boston higher education program. NO IDEA. Branding Graphic Design Agency.
Editorial layout design for UMASS Boston showing typography hierarchy and educational brand elements. NO IDEA. Branding Graphic Design Agency.
Print collateral for UMASS Applied Linguistics featuring elegant composition and academic branding. NO IDEA. Branding Graphic Design Agency.
Educational program brochure design with consistent branding elements for UMASS Boston university. NO IDEA. Branding Graphic Design Agency.
Campus marketing materials designed with consistent visual language for UMASS Boston higher education. NO IDEA. Branding Graphic Design Agency.