Graphic Design for the Medical Sector

Healthcare visual identity, logo and digital communication design

YEAR : 2016

DISCIPLINE : Logo DesignPrint DesignBrandingCorporate IdentityEditorial/ Publication Design

MEDICA CONGRESS and PRODUCTIONS

Comprehensive branding solution for a dual-sector healthcare company. Our design scope included logo development, web interface design, and print collateral for a firm operating in both medical media production and healthcare congress planning sectors.

The strategic challenge was to create two visually cohesive yet distinct logos that would effectively communicate the company's specialized services. Our design approach ensured each visual identity maintained core brand recognition while incorporating sector-specific elements, resulting in a flexible brand architecture that clearly delineates between their healthcare media production and congress planning operations.