Business Brand Identity and Communication Design

Corporate stationery and logotype design for telecom company

YEAR : 2007

DISCIPLINE : Logo DesignBrandingPrint DesignCorporate Identity

BLUE TELECOM

We crafted a strategic corporate identity that authentically embodies the client's core values and communication philosophy. The distinctive logo integrates seamlessly with the typography, featuring a thoughtfully stylized letter "B" that transforms into a butterfly motif—symbolizing connection and dialogue. This deliberate design choice reflects the brand's adaptability and forward-thinking approach, while the carefully selected blue and black color palette communicates trustworthiness and professional expertise.

The mark functions effectively as a standalone element, ensuring versatility across diverse touchpoints. Our deliverables included a comprehensive stationery system encompassing business cards, letterheads, envelopes, presentation folders, press kits, media materials, and internal documentation. This cohesive system maintains brand integrity across all communication channels, reinforcing recognition and strengthening market positioning through consistent visual language.