Brand Identity for Boutique Gift & Clothing Store

Logo, print and brand system for tourist fashion and lifestyle store

YEAR : 2020

DISCIPLINE : Logo DesignBrandingCorporate IdentityPrint Design

Ioli Shop Patmos

IOLI SHOP PATMOS

Comprehensive branding project for a boutique retail space specializing in curated gifts, clothing, and accessories in the iconic Patmos island. The visual identity system reflects the destination's distinctive Aegean character while maintaining a contemporary retail presence.

The project scope encompassed a versatile logo design adapted across multiple touchpoints, interior and exterior signage elements, custom packaging solutions including drawstring pouches and retail bags, product labeling for the clothing collection, and a cohesive stationery system that reinforces the brand narrative throughout the customer journey.