Logo re-Design, Rebranding Theatrical Space

ASTRONAUTS THEATER

A strategic rebranding for Astronauts, an established theater collective with a significant presence in the Greek performing arts scene since 2006. The theater has built a reputation for captivating productions that resonate with audiences of all ages, including curated theatrical festivals and international jazz music events in collaboration with Fournos Theatre. Their performances have gained recognition throughout Athens, across Greece, and in international venues.

Our rebranding approach included a comprehensive logo redesign that reflects the theater's artistic evolution while maintaining connection to their established identity. We developed a complete brand identity system with detailed guidelines to ensure consistency across all touchpoints, including their digital presence, printed programs, promotional materials, and environmental graphics for the physical space.