Poster, Brochure & Branding Design for Education

BERKLEE COLLEGE OF MUSIC

A comprehensive visual identity system for Berklee College of Music's annual "Composing for String Quartet" program, conducted in partnership with Hellenic-American University. The project encompasses printed promotional materials including posters, brochures, and program curricula, along with digital campaign elements featuring social media content and a promotional video presentation.

Held annually across Athens and the island of Amorgos, this educational initiative required a flexible design framework capable of evolving year-to-year while maintaining program recognition. The solution features a modular visual system that establishes continuity between annual iterations (2016-2018) while allowing for distinctive visual expressions each year.

The design approach balances the prestige of Berklee's music education heritage with contemporary visual language that appeals to advanced music students. Led by Professor Panos Liaropoulos, the program's identity reflects both the technical precision and creative exploration inherent in string quartet composition.