Business Rebranding & Corporate Identity

EUROLIFT-ELECT

A strategic rebranding for Eurolift-Elect that balances business evolution with brand heritage. The project required careful consideration of existing brand equity while modernizing the company's visual presence across all touchpoints.

The rebranding process began with refinements to the primary identity elements while maintaining recognizable aspects of the established mark. This approach ensured client retention through the transition while positioning the business for new market opportunities. The evolved identity system was then systematically applied across a comprehensive range of applications.

The brand extension included complete business collateral (stationery, presentation materials), vehicle graphics, staff uniforms, and a responsive digital platform. The website was designed to highlight the company's technical expertise while providing an intuitive user experience for both existing and potential clients seeking elevator installation and maintenance services.