Corporate Identity and Web Design for Manufacturing

MERITSTAHL INDUSTRY

A systematic visual identity program for Meritstahl, a specialized firm in the metal manufacturing sector. The identity is built around a structural approach that reflects the precision engineering at the core of the company's operations.

The brand mark features a stylized "M" rendered with dimensional mesh patterning that references industrial materials and metalworking processes. This geometric construction creates a sense of depth while maintaining strong recognition at various scales. The color system employs a primary palette of red and black—colors that carry both industrial significance and visual impact in competitive business environments.

The identity extends across multiple touchpoints through a comprehensive brand standards manual that guides implementation across stationery, presentation materials, technical documentation, and environmental applications. The system was further expanded through a responsive digital platform that translates the physical brand expressions into an intuitive interface optimized for both technical specifications and client engagement.